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Customer management and sales

The customer takes centre stage – customer first! All activities aimed at optimising structures, processes or IT in banks should always be geared towards increasing customer benefit.

The aim is to improve retention and increase penetration of existing customers and acquire new customer relationships. In addition, a high level of sales efficiency must always be ensured. bankon offers a wide range of support services for this purpose.

The starting point and basis for our consulting services are well-founded, in-depth customer analyses based on modern market research combined with key figure analyses from sales management and controlling. The results of the analyses are not only used to gain knowledge, but also to implement the resulting changes among employees (change management). Based on the well-founded customer insights, bankon derives customised optimisation measures for strategies, structures, processes and IT tools to improve the customer journey, depending on the task at hand. Using the new technical possibilities, we work consistently with our clients on the digitalisation of customer business across all customer segments.

Our range of services extends from “classic” optimisation approaches such as customer segmentation or product innovation & pricing to modern AI-based solutions for increasing sales, improving efficiency or optimised risk management. By combining sound banking expertise with in-depth IT knowledge, bankon creates added value in systematic and efficient sales support through IT. bankon accompanies projects from conception to implementation and success monitoring.

Numerous projects at retail banks, whole sale banks and specialised institutions prove the success of our approach: with the customer and employees at the centre, sustainable added value is created in a pragmatic approach with the best possible technical support.

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